Marketing is always about getting your products and services in front of your customers at the time they are most interested. Paid Search Marketing , also known as Pay Per Click (PPC) or Search Engine Marketing (SEM) helps built targeted traffic and targeted leads by utilizing targeted key phrases or keywords your potential customers are searching.
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When someone searches for keywords specific to your business, your site will appear high up in the paid sponsors’ section of the search engine. This means that visitors searching for your products or service can easily find your business, resulting in an increase in targeted traffic to your site – people who are interested in purchasing your offering – immediately.
People do searching all the time, either from there computer or there mobile phone. The key is to be there is the search results. The Yellow Pages, style books filled these needs; finding a specific type of company for your specific needs. As the internet involved search engines, like Google provided a easier option with even more information.
Paid Search Marketing does have a cost, but getting quality leads has a cost as well. The costs are based on a “Pay Per Click” basis. You bid on selected keywords, the higher the bid, the higher your ad placement.
Traditional Medias, you would purchase ads, and pay no matter if someone reads or not. PPC strategies are designed you only pay if someone clicks your ad. In other words, you pay ZERO if they do not click.
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